In the press

• Revere Journal, "Home Talk" section, March 22nd, 2000
  Ward 3 Councillor Arthur Guinasso is still waging his war against the D.A.M. Dart Store on Revere Street. A public hearing was set for Monday night regarding an awning placed on the front of the store and the councillor objects to the abbreviation D.A.M saying that it is synonymous with a curse word. He indicated that he will not vote for the awning unless that abbreviation is eliminated.
• The Revere Record, April 1, 2000 -- Telling It Like It Is
  Boy, did you catch the choke and puke show at City Hall this past Monday? First it started with Councilor Pinocchio from Ward Three. Are you for real Arthur, going after two upstart business people who happen to have the initials D.A.M. in their name? Let me tell you something pal! You're a D.A.M. fool for wasting the taxpayer's money on something so stupid. Look at it this way, if your initials were reversed from AFG to GAF they would be more appropriate for what you've been doing to the voters of Revere for over fourteen years. Good thing Casella protected the owner's constitutional rights, otherwise the Beach City would have wound up in another legal battle. 'Nuff said.
• The Revere Advocate, March 31, 2000 -- Denise Ellen Rizzo, Advocate Staff
  

  The City Council, under much controversy, voted to allow the placement of an awning on Revere Street for a new business called The D.A.M. Dart Depot.

  Arguing in Opposition, Councilor Arthur Guinasso said he objected to the word DAM in public view. He said the awning promoting the business would draw the wrong message in the area of a nearby church.

  "I don't understand why this is so important," said Guinasso. "I received so many calls... I still stand tall and strong for a name other than DAM Depot. We need to do our part. I don't think it adds to the enhancement of the neighborhood. I strongly object to it."

  Business partners Anthony Muollo and Dawn Jeffries told the Council they had spoken to the residents of Ward 3 and that they were not offended to the name at 282 Revere Street. Jeffries explained that Muollo's family has a lengthy history in Revere and that his forefathers help build Saint Anthony's Church across the street.

  "You say you encourage small business," said Jeffrey's [sic], noting that the business would aid local dart teams, who presently have to travel outside Revere to purchase equipment for their sport. "Allow us to install the awning," she said, noting that they obtained a petition with over 200 signatures favoring the business.

• Revere Journal, "Home Talk" section, March 8, 2000
  At Monday's Council Meeting, Ward 3 Councillor Arthur Guinasso expressed concern about a new awning set to be placed in front of a new store on Revere Street. Apparently the awning would say D.A.M. Dart Depot. The good councillor objected to the acronym D.A.M. because of its similarity to the curse word and wants it changed. A public hearing will be held about this at the end of the month.